Abstract
Purpose: Halal tourism or muslim friendly tourism has big potential for the tourism industry in Indonesia. According to Cresent Rating, the world’s leading authority on halal-friendly travel, one of the indicators for halal tourism is the availability of choices for halal foods. To support halal tourism, unfortunately, not all restaurants around the tourism object or in the city where the tourism object is located have labels or information that makes people know about halal food in the restaurant easily.
Methods/Study design/approach: The data in this research was obtained from online media such as Google Maps, TripAdvisor, and Zoomato. The data consists of 870 data with the classification of halal food restaurants and 590 data with the reverse classification. Machine learning methods were chosen as classifiers. Some of them were Naive Bayes, Support Vector Machine, and K-Nearest Neighbor.
Result/Findings: The result from this research shows that the proposed method achieved an accuracy of 95,9% for Support Vector Machine, 93,8% for Multinomial Naive Bayes, and 91% for K-Nearest Neighbor. In the future, our result will be to support the halal tourism environment in terms of technology.
Novelty/Originality/Value: In this study, we utilize restaurant reviews done by visitors to get information about the classification of halal food restaurants.