Pengambilan Keputusan Strategis Pemasaran di Perguruan Tinggi dengan menggunakan Analytics Hierarchy Process (AHP)
Tunggal Arie
Primary Author
mixed material
bibliography
Bandung
Maranatha University Press
2020
Indonesia
hlm : 414-424
JUTISI : Jurnal Teknik Informatika dan Sistem Informasi
Abstract
In marketing strategies, it is very important to consider various variables in decision making. With intense competition in higher education, it is important to determine a more appropriate and effective marketing strategy to get prospective students. For this reason, it is necessary to investigate what factors influence prospective students in determining tertiary institutions. This study reveals that the most influencing factors for prospective students in determining academic institutions are the ease of getting a job after graduation, followed by some other supporting factors, such as: scholarships, campus reputation, spiritual activities, and campus lifestyle.
Informatika
Sistem Informasi
JUTISI
24432210
Perpustakaan Teknik UPI YAI
JUTISI V6N2 Agustus 2020
JUTISI2-023
Perpustakaan FT UPI YAI
JUTISI V6N2 Agustus 2020
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2023-02-27 14:22:29
2023-02-27 14:22:29
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