Pandora Vania Valentina Primary Author mixed material bibliography Bandung Maranatha University Press 2022 Indonesia

Artikel Jurnal

hlm : 100-118 Abstract The digital era has driven the development of marketing at light speed. Conventional marketing has begun to transform into online marketing platforms or commonly referred to as digital marketing. An Information System Study Program at a Private University located in Bandung city, Indonesia implemented an increase the intensity of soft selling to potential new students by creating a landing page Belajarsisfo using components related to digital marketing. Belajarsisfo is a site for sharing knowledge and tips and tricks about the world of Information Technology. Belajarsisfo used soft selling sales techniques that were made with the main aim of getting leads for the Information Systems Study Program. An attempt to optimize the digital marketing efforts was to conduct multichannel digital marketing efforts through several platforms of Social Media, Website, Blog Site, and Email. The results of this research were evaluated using Google Analytics, Instagram Insight, Facebook Insight, Facebook Pixel, and Email Campaign Report to determine future adjustment to the target consumer and can produce measurable and accurate data. Informatika Sistem Informasi JUTISI 24432210 Perpustakaan Teknik UPI YAI JUTISI V8N1 April 2022 JUTISI7a-009 Perpustakaan FT UPI YAI JUTISI V8N1 April 2022 JUTISI7b-009 Perpustakaan FT UPI YAI JUTISI V8N1 April 2022 cover_issue_174_en_US.png.png 59304 2023-03-01 09:40:44 2023-03-01 09:40:44 machine generated