Implementasi dan Analisis Digital Marketing pada Toko Kebutuhan Bayi dan Anak
Widiastuti Theresia Antonia
Primary Author
mixed material
bibliography
Bandung
Maranatha University Press
2022
Indonesia
hlm : 119-130
JUTISI : Jurnal Teknik Informatika dan Sistem Informasi
Abstract
The use of digital marketing to market products in this modern era has flourished due to the COVID-19 Pandemic emergence. The interactive ability possessed by digital marketing in providing 2-way communication in real time is one of the attractive advantages for business owners. Toko Makmur is a brick-and-clicks store that sells various needs for babies and children. Toko Makmur chose digital marketing as a marketing medium to market its products to the target market. Digital marketing at Toko Makmur was done by optimizing the use of Facebook and Instagram social media, optimizing the use of Google My Business, and creating a blog site called “Gagasan Bunda” for soft marketing using Wordpress. Optimization is carried out both organically by optimizing SEO (Search Engine Optimization) and uploading information content about mothers and children. In addition, Toko Makmur also conducted paid advertisement through social media Facebook. The data sources used to see the results of digital marketing implementation were from Google Analytics, Instagram Insight, Facebook Insight, and Google My Business Insight.
Informatika
Sistem Informasi
JUTISI
24432210
Perpustakaan Teknik UPI YAI
JUTISI V8N1 April 2022
JUTISI7a-010
Perpustakaan FT UPI YAI
JUTISI V8N1 April 2022
JUTISI7b-010
Perpustakaan FT UPI YAI
JUTISI V8N1 April 2022
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2023-03-01 09:43:20
2023-03-01 09:43:20
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